SSL Certificates – Secure Your Websites!
We often get asked by clients why they receive requests to renew their SSL (Secure Sockets Layer) Certificates on an annual basis, and more importantly – what they are. The short answer is – it’s a simple and inexpensive way to secure your website.
What is it?
Every time a customer visits your site, personal information is transmitted between you and the customer. Think of SSL Certificates as the ‘Padlocks’ between your website, computer or server and the browser. It works by encrypting the information sent between the parties, by scrambling data into an undecipherable format. It can only be read with the decryption key, which the certificate provides. In other words, it will secure the communication between the two parties by ensuring it is a ‘private conversation’, locking out any outside interference.
What is protected?
The SSL Certificate will protect sensitive information such as credit card numbers, passwords, usernames etc, from being accessed by hackers or identity thieves.
Ever noticed a little padlock icon or green background in a websites’ address bar when you’re making an online payment? This indicates an SSL Certificate is in use, and the connection is secured. With this certificate, your website address will start with HTTPS. Google Chrome now displays a ‘Non Secure’ message on pages that collect passwords or credit cards, who have not secured their sites. In addition, according to an article in Search Engine Land, 50% of page one Google search results were HTTPS sites in 2017, and this has increased greatly every year since.
SSL Certificates in a nutshell:
- They’ll secure your website and provide protection to you and your internal and external users
- They may give you a better ranking in Google search results
- They will go a long way in establishing trust between you and your customers